Traditional big companies will have specific plans and goals.

For example, our large brand advertising clients — think companies like Proctor & Gamble, Coca-Cola, Toyota — have historically had trouble integrating Facebook into their marketing plans, in part because they plan well in advance and need to “lock in” specific marketing opportunities. These needs were challenging for us to support because Facebook’s ad system has traditionally been …
Facebook’s Four Business Design Principles for Crafting Elegant Tools
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Margaret Gould Stewart
Shirley, Wang Xinling
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1 min read·
Feb 7, 2017
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Traditional big companies will have specific plans and goals. A business tool, if failing to comply their business nature, is easily to be discarded.
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Written by Shirley, Wang Xinling99 Followers
·91 Following
Product designer in📍 Singapore
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