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🖌️ Product Designer in Shopee 📍 Singapore 💡Views are my own


In my last article (design critique), I’ve shared my point of view about how Agoda triumphs Booking over the hotel search experience. I’ve explained how Booking’s design might impose obstacles to a user to achieve goals, the neuroscientific explanation to that, and how Agoda nailed the challenges nicely.

But as a product designer, being an armchair strategist is not my way. With the insights derived, I initiated a redesign challenge on Booking’s search and browse experience. The redesign took around 2 weeks as I could only spare my off-work time on it. Here it is.

An overview of keyframes of Booking’s current website design and my redesign proposal, including the search result list, map views.
An overview of keyframes from Booking’s current website design and my redesign proposal

In this case study, I’ll…

I was onboarding to Discord thanks to the Friends of Figma Singapore community. A bunch of new friends there and yup indeed we spent time toegher in live shows and chatrooms. Love this app!

Great sharing! I love how the information is structured on your site - even in processing page, the content is laid on two sections with CTA on the left column. This is not so common but it does make a lot of sense for the content against a horizontal display - especially for corporate users who usually works wit a desk top display. Also neat UI and clean writing! Thanks for sharing.

Booking and Agoda’s Logos, side by side


Last year was a disaster for the travel industry. However as many countries’ vaccination is progressing well and economies gradually re-opened recently, the tourism sector is expected to resume gradually.

Taking China as an example, the country has taken successfully controlled the spread of the virus since mid-2020 and the tourism industry (across Mainland China) has soon recovered to its original level in late-2020.


In the first episode of the series, we shared the background and motivation of conducting the online test and user survey for a design-driven product idea in our content quality check platform. We have proven that validation in the early stage is vital to winning stakeholders among a project team; and due to the COVID-19 situation, the validation measures we finally chose were an online prototype test and user survey.

In the second episode, we walked through how the prototype & questionnaire were crafted and tips for composing an effective user survey.

In this article, let’s take a look into…


In the last episode, we’ve shared the background and motivation for conducting the online test and user survey for a design-driven product idea in our content quality check platform. We crafted the online test and survey to find out:

  • If the customization feature proposed is a go-to option to our users (by analyzing the satisfaction scores)
  • If all options provided are necessary (by analyzing if there are enough divergences in the chosen options)
  • If any unforeseen usability flaws were not discovered during the previous user studies (by providing open questions and reviewing responses)
An illustration includes a pyramid of three layers, bottom to top: usefulness of the proposal, scope of proposal, usability
Three layers of answers we sought for

In this article, we will dive into…


If you are designing for an enterprise product, what fills most of your days might be piles of business and product requirements, with complicated front-end and back-end logic to decipher… Unlike consumer products, enterprise products usually come with clear-cut business goals or demand high productivity or security standards. Usability improvements, compared with requirements that are associated with a direct business or income growth, are often deprioritized.

This series is a case study of a design-driven feature that has been successfully pitched and validated in an enterprise project that we’ve been working with. …

Typeface Story

Steve Jobs on Time Magazine cover, vol. Oct. 17, 2011
Steve Jobs on Time Magazine cover, vol. Oct. 17, 2011

In Steve Jobs's famous Stanford speech he reflected how he became attached to typefaces.

Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

Thanks to this fate, ten years later, he applied what he learned in the calligraphy class to the…

Product Showcase Video

This article is a showcase of the design progress of my interaction and interface design project — GoalKeeper, which is made to be a trustworthy and encouraging digital pal to individuals who want to start really achieve goals, no matter big or small.

This is an individual project, I’ve covered the process of user research (including need-finding and product research), ideation (including storyboarding and brainstorming), prototyping and evaluation (paper & digital prototyping with heuristic evaluation and usability test).

The final prototype is made to pixels, whose visual style is greatly inspired by the wonderful visuals of NoteCircle…

Photo by Ilnur Kalimullin on Unsplash

Over the weekend, I finished reading Fonto No Fushigi (フォントのふしぎ, The Unthinkable Typeface) by the Japanese font designer Akira Kobayashi.

Shirley, Wang Xinling

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